Instagram phenomenon – what is it about and how to work with it.
Content and its form on Instagram
What should the company present on Instagram to be attractive for its fans.
How to engage fans.
Intro to paid promotion.
Working with influencers
How important is to use influencers nowadays.
Is worthwhile for companies to use influencers.
How to find the right influencers and how to work with them.
What role the new trend of microinfluencers will play (what makes them different).
Ethics on Instagram
Probably topic # 1 next year – How to behave ethically in IG.
What rules the brand must follow.
How current Czech legislation affects advertising on IG.
The workshop takes place in Czech and will include both theoretical lectures and practical exercises.
Register yourself at reception.albatros@spacesworks.com.