Get up to speed with our Digital Marketing Series
WHAT
More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. Also Tech Crunch reports that 79% of people shop online. So how do you reach these consumers? With Digital Marketing!
More and more businesses are implementing Digital Marketing tactics to effectively reach and engage their target consumers online. In fact, Hong Kong online spent has surpassed offline advertising spent and is expected to rise upcoming years even more as more and more companies are shifting their budget online.
Join this exclusive Digital Marketing 101 series in collaboration with AdMaxify and Spaces and gain basis insights and best practices into digital marketing and social media landscape of today. The series are provided by experienced professionals and speakers in a particular marketing field. By attending all series, you will gain a solid foundation and basic understanding of Digital Marketing and how it can help businesses grow online.
HOW
We offer 7 series of 2.5 hours a week each Wednesday starting from 28th of August 8.30am – 11am covering various Digital Marketing topics.
A certificate of attendance will be provided when attending the first 5 series.
Overview Digital Marketing series curriculum:
August 28th: Digital Marketing Introduction & Strategy
September 4th: Online Advertising (Search and Social Media Advertising)
September 11th: Search Engine Optimization (SEO)
September 18th: Website Conversion Optimization & Newsletter
September 25th: Tracking & Analytics
October 9th: LinkedIn Thought Leadership
October 16th: China Marketing
WHO
Start-ups, SME’s and large corporations who would like to learn the basics of Digital Marketing.
Anyone responsible for developing and/or implementing a Digital marketing strategy for their organization, like CMO’s, Digital Marketing Managers and Executives as well as Business Owners.
This program benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing through powerful digital tools.