Presented by TraXasia, the cross border Chinese tourists advertising specialist, which will be sharing several topics in the workshop, such as the Chinese advertising ecosystem, cross border commerce and tips to advertise your brand to Chinese tourists.

Get ready for three hours of words and stuff! Only 30 seats are available for this workshop.

Programme

1500 – 1530 // Welcome and registration

1530 – 1545 //  Introduction

1545 – 1600 // Chinese tourists trends and statistics

1600 – 1620 // Travel motivation, expectations, needs and behaviour of Chinese tourists

1620 – 1640 //  Introduction to digital communication and the use of Chinese payment systems to reach out to Chinese tourists

1640 – 1710 // Best practices and case studies of attracting Chinese tourists to your store

1710 – 1725 // Q&A

1725 – 1800 // Networking