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Big Branding Mistakes & How To Fix It


Come and join guest speaker Emilie Downs and learn about Branding Mistakes that could be effecting your business. Wondering if your brand reputation has gotten away from you, having trouble standing out amongst your competitors, or getting frustrated by missed opportunities and lack of revenue?

Attend this workshop to understand how a strong brand can impact you and your business in a big way! You’ll learn branding on purpose in stead of by default, finding your niche and serving your ideal client, maintaining consistency in marketing your brand, and having FUN with your business.

Emilie Downs, owner of Imago Visual, is a ‘brand doctor’. She utilizes a process of probing questions that reveal the ‘why’ behind the business, allowing companies to clarify their brand and message. This process develops a brand in a strategic way, rather than relying on random or faddish marketing activities to grow a business. Her clients are able to move beyond business categories to tell their story, resulting in clarity for their business, employees and customers. She loves the “Ah-ha!” moment that occurs when owners discover their individual truths.

Emilie is passionate about creativity as a highly effective way to problem-solve and innovate in the workplace. She breaks through the myth that only some people are creative. Emilie spent the early part of her career as a designer and art director. It was during this time she discovered business owners often have trouble conveying their unique message, leading her to form Imago Visual in 2008. She is an award-winning author and her designs have been featured in HOW and Print design journals. She is sought after as a speaker and authority on branding and creativity.

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